What is a private label?
A private label is a brand owned by any retailer or distribution network under which on the market are introduced goods made by order. This concept has been known in the market since 1960 and this approach allows to maximize profits for business a few times at the same time saving expenditures for branding.
Features of Private labels
The main feature of private label is an option for buyers to explore offered products among all other similar goods, to understand the cost, and to accept the guarantees being provided. Usually, to increase the trust and level of recognition, sellers are launching events and activities aimed at sales growth rather than using marketing tools.
Private labels are divided into multiple categories:
- Generic labels. This type of goods is characterized by a lack of specially designed packages and reduced cost.
- Manufacturer-controlled labels are owned by the producer itself. A supply of goods is limited and is made only for a limited selection of retailers.
- Private-owned labels that are not related to any corporate labels in any way.
- Domestic labels on which name of manufacturer is indicated together with a description of the product category.
- Labels that are aimed to inspire direct customers association with a retailer.
Best private label skin care manufacturers are using Ceano Cosmetics services. Our clients are welcome to choose the best scent, color solution, and design among all others during their own product creation process.
Ceano Cosmetics company is well-known on the market for more than 15 years of success: our professionals have accumulated many years of experience and unique know-how, as well as a broad range of clients in many countries around the world. Our main mission is to take into account all wishes and requirements set by the customer, successfully releasing even the most complicated ideas.
It is important to pay attention that all private label cosmetic manufacturers are receiving face and body care products made on an individual project. All chains of developing/production processes are controlled by our lead chemical engineers. Besides that, it’s always possible to choose cosmetic products from our existing product portfolio.
Cosmetic contract manufacturers may choose their own original packaging: bottles, tubes, pots, sprayers, dispensers etc.; as well as order design and production of packaging and labels.
Our company managers will be glad to provide you with answers to all your questions and clarify all the details: our professionals will introduce you to our product selection range and services, as well as calculate the pricing. More information here.